are between 4 - 5 mb in file size.
Santa at Cards Video
up with Young & Rubicam, the Christmas
2001 Sony campaign was based upon the premis that "Santa"
has been kidnapped, but the consumer has a chance to save Christmas
by entering to win a SonyStyle Sweepstakes worth $10,000 in Sony
Electronics. Prizes also included weekly Sony prizes leading up
to the big drawing. A cross media strategy was developed that included
Television, Cable TV, Radio spots as well as a full website built
for this initiative. The online component used aggressive online
advertising, emails to multiple Sony mailing lists, as well as "tell
a friend" opt. ins to increase registration. Actors were hired,
6 television spots were shot, the site was created and placements
were purchased on all channels.
can see most of the components involved with the campaign by clicking
above and below.