OBJECTIVES:

Develop and leverage a large-scale performance based online initiative

Drive sales; by business group against specific target sales

Utilize all online channels (banner, email, search, newsletter, etc.) to drive traffic/sales

Measure results in real-time, optimize across messages, offers and media channels

RESULTS:

Acquired enormous media assets across all channels on a performance basis (both pure performance & hybrid media)

Reached predicted click-through rates, transactions rates clearly identified

Generated significant sales volume across computing, audio/video,accessories and other Sony business lines