OBJECTIVE:
Use
the web to generate sales. Build brand despite entrenched competitor
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STRATEGY:
Create
offer to drive leads. Up sell to leads
Target
home owners, gardeners, women, catalog shoppers and online shoppers
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RESULTS:
17.5%
lead rate
Follow-up
yielded 9.55% Click Through% on eMails
Achieved
3 month goal in 2 weeks
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